Everywhere I turn it seem that Date Coaching seems to be growing ever more common with the ladies. However, the one thing that has always baffled me is why ladies pay so much for something that could cost them a lot less? (Or at least I have always thought so..)
Admittedly, I am not an expert on the date coaching business or on other business models that help you locate a date or manage your online dating life. This is why when I recently caught up Scott Valdez, Founder of Virtual Dating Assistants I wanted to take a few minutes to ask some questions. I thought for some of you who may be considering using services like these passing along this information might be useful for you in making a more informed decision…or at least being aware of alternatives to hiring a dating coach.
Likewise we always try to learn more about what other professionals are experiencing in the online dating industry as far as both business trends and consumer behaviors. Scott is on the front lines dealing with singles everyday and so we are super pleased to share his insights. With that being said here is my interview with Scott Valdez, Founder of Virtual Dating Assistants.
1. How did you get involved in the Online Dating Industry?
I spent a few years meeting women on dating sites before I started a company to help others do the same. In the beginning, I struggled quite a bit with online dating, but once I figured it out, it became an exceptional outlet for lining up dates with high-quality women. I decided I wanted to help others experience that kind of success without all the hard work and frustration.
2. What impact do you think Mobile Apps /Social Discovery Apps will have on the online dating industry?
Mobile apps such as Tinder and “social discovery” apps such as Badoo are attracting the 18-24 year old demographic that has kept away from dating sites because of the stigma that still exists. In their minds, online dating is “desperate” and “not cool,” but these apps, which are pretty much only used to date and hookup with members of the opposite sex are “okay.” As a simple analogy, you could call them the gateway drug that will lure these young minds into more advanced dating sites, like OkCupid.
3. What is on the horizon for your dating site?
We’re adapting to the rapid shift that dating sites users are making from accessing dating sites via their desktop computers to using mobile devices instead, and everything that comes with this shift. In order to help our customers effectively navigate the world of online dating, our service is going to need to become more and more mobile-friendly, which means our team of writers have to send shorter messages and do it more quickly, and we also have to be able to manage our clients’ mobile dating accounts remotely.
From a marketing perspective, we’re creating new information-focused sales funnels and increasing advertising spend significantly.
4. Do you feel online dating sites change the way people interact as far as dating goes? Or do you feel it’s merely a tool and society changes on it’s own.
The internet, social networks and mobile technology are changing the way people interact. Dating is being pushed by this bigger shift, and as our lives and communications become more and more digital, it only makes sense that the way we date will too.
5. Have you ever used a online dating site? If so which one?
My team and I have tested around 100 different dating sites and apps. Frankly, there are very few that are actually worth using. A few examples of the “good ones” are ChristanMingle, OkCupid, Match.com, PlentyofFish, and Tinder.
6. What changes do you see happening in the online dating industry as a whole?
Aside from the shift to mobile, I think that the industry is going to continue moving in the “freemium” direction, and the key to getting users to spend money will be to give them ways to pay for increased exposure and enhanced features that lead to improved results. Badoo has been doing a brilliant job at this for some time, and is certainly worth keeping an eye on as they will probably continue to pave new grounds in this area.
7. If you could change one thing about the dating industry tomorrow what would it be?
The dating site executives would work harder to understand the different types of users on their site, and provide them with the information, tools and features that they need to actually be successful. Most new users are completely lost and hopeless when it comes to getting the results they want on dating sites, and it’s not their fault.
8. What’s missing in the world of online dating?
1) Dating site execs that actually use their dating sites / apps, and are serious about improving the user experience.
2) Quality, unbiased information about the best dating sites to use based on your location, wherever that may be in the world.
Thanks again to Mr. Valdez of Virtual Dating Assistants for agreeing to sit down and share his insights with us! He offers lots of really great advice above and you can also check out the dating profile headline ideas that he shared with us (which you are free to use) here. Likewise you can learn more about ViDA here.