I recently had a chance to visit Julie Spira, one the most widely recognized experts in the area of Online Dating. From NPR, to NBC, to CNN and just about everywhere else in between, if it has to do with Online Dating; Julie Spira is often part of the national discussion. As matter of fact, chances are that if you’ve been a member of major dating sites like Match.com, JDate, or eHarmony then you’ve also probably read advice columns written by Julie Spira and so I am thrilled to have had the opportunity to visit with her in order to share some of her insights with my readers here at DatingWebsiteReview.net
It’s, ‘8 on Online Dating’ with Online Dating Expert Julie Spira
1. How did you get involved in the Online Dating Industry?
I was an early adopter of the Internet and a very early adopter of online dating. I created my first profile almost 20 years ago as a charter member of Love@aol during the dial-up days. As a technology and dotcom marketing executive, I quickly learned the art of creating an irresistible profile and started writing profiles for other singles looking for love online.
In 1995, I also started writing an Internet dating book, which was published in 2009 on Valentine’s Day. The book, “The Perils of Cyber-Dating: Confessions of a Hopeful Romantic Looking for Love Online” became a bestseller on it’s release date.
2. What impact do you think Mobile Apps /Social Discovery Apps will have on the online dating industry?
I’m a big fan of mobile dating apps. I think every traditional site must have a mobile strategy as lifestyle decisions, such as travel reservations, hair appointments, dining reservations, and gift giving are made from the convenience of mobile phones now. I also believe the barrier to entry for mobile-only dating apps has become easier, so there is room for new services in the dating space. If a single meets someone online, they’ll likely be searching about them from their mobile phones to collect data.
3. Do you feel online dating sites change the way people interact as far as dating goes? Or do you feel it’s merely a tool and society changes on it’s own.
I believe that online dating should really be redefined as social dating. Daters are checking out Facebook profiles before deciding whether to accept a date and they’re texting each other to solidify the plans. Some start following each other on Twitter before a first date or after a great date. When people are finding love online now, it’s a blended formula of traditional online dating, social media sites, and offline networking events.
4. Tell us more about your site’s latest plans…
At Cyber-Dating Expert, we continue to provide free online dating advice to both single men and women. We also provide high-end private coaching for clients and work with them in providing digital searches for compatible matches. In 2013, we launched FacebookLoveStories.com and have some other exciting partnerships that we’ll be announcing soon. As a technology executive, I’m totally immersed in the LA tech scene at Silicon Beach, and we’ll be announcing some exciting new technology changes to the site in 2014.
5. Have you ever used an online dating site? If so which one?
I’ve used many of the popular online dating sites, as well as niche dating sites. Just like there are 64 colors of crayons in the Crayola crayon box, there are different flavors of sites for different people, depending on what their present relationship goals are. Our team is proficient in knowing the features of each site, so we can best help our coaching clients be successful with online dating.
6. What changes do you see happening in the online dating industry as a whole?
Mobile will continue to play a big role in the online dating industry and I see traditional matchmakers having a stronger online presence through web-based matches and social media.
7. What is the single biggest challenge of operating a dating site?
The biggest challenge is getting new clients and converting free clients to paying customers for paid sites, or building enough critical mass to sell advertising for free sites. This has always been a challenge. It’s becoming crowded out there, but as we learned from watching Tinder’s launch just a year ago, there’s always room for a great dating service. Love never goes out of style. It just comes with a digital twist these days.
8. Do you feel the online dating industry needs more regulation?
I believe the online dating sites need to continue to educate their members about online dating safety. Safety is a hot button for me and I’m frequently interviewed in the media on the subject. However, nothing is more powerful than your own intuition. Background searches are only as good as the accuracy of the data, so sites can’t promise with a 100% guarantee that every member has a clean record. Regulating the online dating industry would be like regulating a restaurant by deciding who can come in to dine. We’re in the business of love and it’s our responsibility to make it easy for our members to report a suspicious profile and take action, if necessary.
Thanks you again to Julie Spira for taking time out to go ‘8 on Online Dating!’
You can read the latest dating advice columns by Julie Spira or contact her for media appearances, consulting, or private coaching services at CyberDatingExpert.com.
Until next time!